Brand identity
One M, one bit in the valley.
The symbol is the M in Mobivalley, drawn only with straight lines and 45° angles. Its diagonals cut a valley, and in it rests a diamond: a bit, a network node, the idea that found its place, and the product ready to move forward.
It is a simple geometric shape, built to work at 16 pixels in a browser tab and at 1024 pixels as an app icon.
Logo versions
Colors
A warm, restrained neutral base with a single accent. Mint shows up rarely and always with a job: the diamond in the symbol, an action, a highlight.
Ink
#0B0D12
Main background, text on light
Graphite
#161A22
Dark surfaces and cards
Paper
#F4F4F0
Light background, text on dark
Mint
#34E0A1
Accent: the diamond in the symbol, CTAs
Mint Deep
#0E9F6E
Accent on light backgrounds
Typography
Geist
Headings, text and wordmark
Ideas become products.
Instrument Serif Italic
Highlighted words
digital products
Geist Mono
Labels, numbers and steps
01 — DISCOVERY
Usage
Clear space
Keep free space around the logo equal to the width of one leg of the M in the symbol.
Minimum size
Symbol from 16 px. Horizontal logo from 96 px wide.
Contrast
Use the dark-background version on Ink and the light-background version on Paper or white.